Apple’s continued success in the enterprise isn’t just the happy consequence of a series of lucky accidents; it’s happening because — while masked by its consumer-focused marketing machine — the company pays close attention to what business customers need.
Along with its customary business and focus on specific verticals, Apple has teams across the company who spend much of their time talking with enterprise partners, customers, and suppliers to identify pain points and figure out where to best spend internal development resources.
## What Apple offers the enterprise
It has armies to support the work. Consider its SMB-focused retail staff. Consider the many interactions that take place between Apple and business customers through its many services, AppleSeed for IT, Apple’s Enterprise Product Marketing Managers, its enterprise-focused developer relations teams, and its continued improvements to the tools it makes for enterprise partners, principally around device management and security. The company provides accredited training courses for IT professionals, offers deployment resources, publishes white papers such as the IDC Report on Mac security in the enterprise, and more.
Apple’s continued success in the enterprise isn’t just the happy consequence of a series of lucky accidents; it’s happening because — while masked by its consumer-focused marketing machine — the company pays close attention to what business customers need.
Along with its customary business and focus on specific verticals, Apple has teams across the company who spend much of their time talking with enterprise partners, customers, and suppliers to identify pain points and figure out where to best spend internal development resources.
What Apple offers the enterpriseIt has armies to support the work.
Consider the many interactions that take place between Apple and business customers through its many services, AppleSeed for IT, Apple’s Enterprise Product Marketing Managers, its enterprise-focused developer relations teams, and its continued improvements to the tools it makes for enterprise partners, principally around device management and security.
The company provides accredited training courses for IT professionals, offers deployment resources, publishes white papers such as the IDC Report on Mac security in the enterprise, and more.
Apple’s continued success in the enterprise isn’t just the happy consequence of a series of lucky accidents; it’s happening because — while masked by its consumer-focused marketing machine — the company pays close attention to what business customers need.
Along with its customary business and focus on specific verticals, Apple has teams across the company who spend much of their time talking with enterprise partners, customers, and suppliers to identify pain points and figure out where to best spend internal development resources.
What Apple offers the enterprise
It has armies to support the work. Consider its SMB-focused retail staff. Consider the many interactions that take place between Apple and business customers through its many services, AppleSeed for IT, Apple’s Enterprise Product Marketing Managers, its enterprise-focused developer relations teams, and its continued improvements to the tools it makes for enterprise partners, principally around device management and security. The company provides accredited training courses for IT professionals, offers deployment resources, publishes white papers such as the IDC Report on Mac security in the enterprise, and more.
