From Crypto to Wholesaler: My Misadventures and Roadmap to Success
Meet Yevgeny Sokurenko, a former cryptocurrency trader who turned his passion for sourcing goods from China into a successful wholesale supplier platform. After struggling with high costs, scams, and zero trust, he realized that there was a better way to connect suppliers and buyers through a transparent and trustworthy space. Thus, Postavshikov.net was born.
The platform’s initial concept was to build a tool for real ratings and trusted relationships between suppliers and buyers. Over time, it evolved into a full-scale platform for wholesale trade, with four main competitors to compete against. Instead of hiring a designer, Sokurenko decided to build the platform himself using Figma. Despite limited design experience, he managed to create a working prototype in three months with a focus on affordability and scalability.
As the platform gained traction, Sokurenko partnered with Damir Sharifyanov, a developer known for live-streaming product builds. The team worked in milestones, with Sharifyanov delivering features, and Sokurenko paying per stage. After ten months, they had a functioning beta and a first real
From Losing Millions in Crypto to Launching a Wholesale Supplier Platform
My name is Yevgeny Sokurenko, and today I run Postavshikov.net,
a platform built to connect wholesale suppliers with trusted buyers.
But my journey started somewhere completely different.
The Crypto Chapter
For years, I experimented with cryptocurrency trading.
I pulled massive datasets from Binance, built hypotheses about price behavior, and tested them endlessly.
The cycle was always the same:
- Spot a possible market pattern
- Download historical data
- Run it through an optimizer that recalculated coefficients
- Build a trading bot if results looked good
- Test with a small balance
- Scale up with loans… and watch the money disappear
The painful truth: strategies that worked on past data collapsed in real markets.
The crypto world moved too quickly — making profit was nearly impossible, while losing money was almost guaranteed.
Turning to Real Problems
After burning out in trading, I focused on a pain point I personally experienced: sourcing goods from China.
I wanted to buy pajamas wholesale and resell them on marketplaces. But finding reliable buyers and agents was a nightmare — high costs, scams, zero trust.
That’s when the idea for Postavshikov.net was born:
a transparent space where suppliers and buyers could connect with real ratings and trusted relationships.
Over time, this evolved into a full-scale platform for wholesale trade.
Market Research
I studied the market: who the leaders were, their audiences, customer pain points, and monetization.
I identified four main competitors.
Instead of discouraging me, competition validated the niche:
if others were making money here, demand existed.
The challenge was simply to do it better.
From Idea to Prototype
With no design background, I opened Figma and built the prototype myself.
Why not hire a designer?
- Limited budget
- Risk of working with someone unmotivated
- Endless approval cycles
After three months of evenings and weekends, I had a working prototype.
Not polished, but good enough to move forward.
Finding the Right Developer
Agencies were too expensive, and no-code tools weren’t scalable.
Finally, I partnered with Damir Sharifyanov, a developer known for live-streaming his product builds.
We worked in milestones: he delivered features, I paid per stage.
After ten months, we had a functioning beta and our first real users.
Early Users & Growth
The first customers quickly revealed flaws — broken processes, missing buttons, clunky flows.
We connected Yandex.Metrica, studied user behavior, and started fixing issues.
For growth, I leaned on SEO.
Advertising brings fast traffic, but search is cheaper and long-term.
The key was balance: making the site discoverable and user-friendly.
Results So Far
Two months after launch, Postavshikov.net achieved:
- ~200 daily unique visitors
- 25 new orders every day
- 5 new companies joining daily
Next goals: refine the main pages, optimize usability and content, and push SEO further.
My target: 1,000 daily users by the end of 2025 and full profitability.
Closing Thoughts
The platform is young, but alive and growing.
I’ll keep sharing updates here and in my Telegram channel — and I’d be happy if my story inspires other entrepreneurs.
If you’ve walked this path before, I’d love to hear your advice.
