“Ugh, your company’s growth predictions are about to come to a grinding halt. The “Max MRR” metric relies on churn and new revenue, which means your revenue growth will be limited to a steady decline after you’ve reached your MRR threshold. Don’t believe me? Check out that link to Longform’s article, where they explain how the “Max MRR” metric is a complete joke and a complete waste of time. Let’s be real, your company’s success is more likely to be determined by the number of customers who churn rather than the amount of revenue generated. #MaxMRR #Churn #RevenuePlateaus #Longform #Joke #WasteOfTime #CustomerChurn”
Your company will stop growing sooner than you think. The “Max MRR” metric predicts revenue plateaus based on churn and new revenue.
